The customer can choose the job goal as per his/her 'informed choice'. However, both VR and the consumer have to agree to the goal as determined by the comprehensive assessment that considers the consumers abilities, interests and limitations. The goal has to be realistic and achievable for the individual taking into consideration the severity of the disability and the cost of achieving the goal. For example, it is not very realistic for a small vegetable grower to have a job goal to be 'owner' of a large dairy operation if the basic resources are not currently available. The VR process is not designed to reach lifelong dreams, but to realize realistic goals within reasonable amount of time and help achieve economic independence.